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  • Chris Mittelstaedt

    Advisory Board Chair

    Chris is the founder and CEO of The FruitGuys. His lifelong goal is crafting business models that allow for people and organizations to have a positive and healthy impact on the world. This gives meaning to what he does every day and drives his thinking and decisions around the value of what FruitGuys is and what it provides to clients, employees, community partners, farmers and the world at large.

  • Sheila Cassani

    Project Director

    Sheila is The FruitGuys GoodWorks Ambassador and is the machine behind The FruitGuys Community Fund wearing many hats including, social media coordinator, website designer, grant writer, fundraiser, and lead communicator. As a home-scale urban farmer, she has a strong appreciation and respect for the hard work farmers do everyday to bring food to our tables.

  • Thomas Nelson


    Thomas Nelson has spent two decades as an organizational leader and social entrepreneur developing healthy rural communities and sustainable food systems. His career accomplishments include leading the first biological farming pilot demonstration project in almonds, growing a startup nonprofit, launching Capay Valley Farm Shop, and organizing a statewide food security coalition.

  • Pia Hinckle


    Pia is the publisher of The FruitGuys Magazine, an online magazine dedicated to healthy farming, eating, and living. Pia has more than 20 years experience in the newspaper and publishing business. She has written for, and edited for, a number of publications including, the San Francisco Chronicle, Columbia Journalism Review, Newsweek, Slate, the Associated Press, the San Francisco Business Times, and CBS MarketWatch.

  • Gayle Tsern Strang


    Gayle is an architect with Skidmore Owings and Merrill. With her interest in nonprofit and cultural institutions, Gayle was a designer for the headquarters of the San Francisco Food Bank, the American Center for Wine, Food and the Arts in Napa and the San Francisco campus of California College of the Arts.

  • Anthony Chang

    Former Advisor

    Anthony is the founder and executive director of Kitchen Table Advisors, an organization dedicated to providing farmers with access to the tools, knowledge and resources they need to become resilient and viable businesses. He has a deep appreciation for the inspiring commitment of farmers and a curiosity about the economics of farming led to a passion for investing in the economic viability of sustainable small farms. Anthony served on The FruitGuys Community Fund Advisory Board for three years. 


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